In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can be applied. For example, it can be applied in advertising strategies, or it can also be applied in the aviation world or space exploration. Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system. The design work can be based on a customer's demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expreses. They work on the interpretation, ordering, and presentation of visual messages. The role of the graphic designer in the communication process is that of encoder or interpreter of the message.
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Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. Graphic design is an interdisciplinary branch of design and of the fine arts. Graphic design is a profession, applied art and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Due to its interdisciplinary nature, graphic design can be performed in different areas of application: branding, technical and artistic drawing, signage, photography, image and video editing, 3D modeling, animation, programming, among other fields.
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